“Minority Report” prophecy to become advertising reality March 12, 2010
Posted by JoAds in News.Tags: Media, Outdoor, Technology
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A new technique for outdoor advertising revealed in Japan according to CNN, involves attaching a camera atop billboards, which detects the age and mood of people standing in front of it, thus sending targeted messages for the specified age group, while the length of the message is determined by detecting different moods!
Minority report (2002)
Wash away the competition! January 4, 2010
Posted by JoAds in Advertisements.Tags: Campaigns, Creative, FMCG, Media, Outdoor, Pril
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A smart awareness outdoor campaign for Pril, large replicas of the product were installed over a mupi frame at strategic locations around the city, so practically everyone in Amman will get some kind of exposure to the product. This campaign was running as mupi’s and billboards for a while ago, but these new replicas are far more effective and eye-catching than the traditional media.
A Heavy meal, Literally January 1, 2010
Posted by JoAds in Advertisements.Tags: Creative, FMCG, Food and beverages, Media, Outdoor
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“Nabil burger, heavy in it’s size”
A creative media application for Nabil Burger at the 7th circle, but oops! associating fast food and burgers with extra weight is not the best thing that would appeal to consumers.
