Mobile Provider “Battles” January 10, 2010
Posted by JoAds in Advertisements.Tags: 2009, Competition, Orange, Print Ads, Telecommunication, Umniah, Zain
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Competition review: This is something from last year thought is worth sharing (Published December 2009)
The market share “battle” is raging again, this time between Orange, and Zain who were trying to attack Orange’s stronghold “Army Line” which is a line specifically tailored for the military sector individuals, a segment dominated by orange.
But where did Umniah go this time?
Zain
Another Camouflage,but this time with a free phone.
Orange
Fighting back by hinting of being the largest network.
Orange’s big family January 7, 2010
Posted by JoAds in Advertisements.Tags: 2010, Cliche, Jordan, Orange, Print Ads, Telecommunication
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An ad for regional calls at a discounted rate from Orange, too busy and a distracting image really (A BIG family photo in a frame, a keychain, an arabesque box, and another frame in the background!) Not to mention the very idea of photo frames is used to death. Good luck next time.
3G is coming to Jordan December 30, 2009
Posted by JoAds in Advertisements, News.Tags: 2009, Orange, Technology, Telecommunication
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Finally Orange seem to be planning to launch the service early 2010 with this teaser campaign all over the city, good news for Orange subscribers.
Though, the illustrations look childish for a high tech service.
“Flagged” as Cliche December 29, 2009
Posted by JoAds in Advertisements.Tags: 2009, Cliche, Orange, Telecommunication, Zain
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It appears both Orange and Zain are obsessed with flags, though the products are different but those ads have much in common:
-Both are mediocre and have no concept (what happened to IDEAS instead of just using a stock image with a header?)
-Art direction is below average for both
(Published Al Waseet Dec26, 2009)
