Bario, new product launch January 14, 2010
Posted by JoAds in Advertisements, News.Tags: 2010, Campaigns, Food and beverages, KSA, Pepsi
comments closed
Pepsi launched it’s new non-alcoholic malt beverage (Bario) in the Jordanian market recently. It was launched last summer in the gulf region, ( Saudi market in particular) using the same regional campaign.
What is really noticeable is that the glass was removed from the main ad in Jordan and used instead as a small icon in the newspaper strip.
And in the tag line – 3eesh moodak (Live your mood) – the word (Mood) happens to be the name of a rival local product. Unlucky coincidence.
Bario Print (Jordan)
Bario Print (Jordan)
Bario (KSA) ,ameinfo.com
Mood malt drink
