08…09…10…Action January 5, 2010

Zain Jordan kicked off the new year with a branding and loyalty campaign aimed towards their existing customers. It started with a film strip layout teaser with the message “Your choice is right”, then with ads claiming their strengths as strongest network, customer service, etc. (No comment about how accurate those messages really are as this is not the purpose of this blog).

Campaign teaser ad

Quick observations about this campaign:

-How can a mobile provider be “the most humane” in the last ad? Confusing
-Good photography quality and art direction.
-The color tone is mystic and not the kind we’re used to see for Zain’s ads where it was always vivid and colorful.
-What is the purpose of the film strip here?  It has no direct relationship to the delivered message or the concept and is just redundant.