Advertising and media revenues fall in 2009 January 2, 2010

In an interesting article on Emerging Voice by Oxford Business Group, advertising revenues were expected to fall 20% for 2009 to $240 Million compared with $303 Million in 2008. And it mentions the campaign by IAA which featured positive quotes and business facts about performance under difficult conditions, and is still running at some outdoor locations.

Even without the impact of the financial slowdown it was also expected for advertising expenditures to fall, as the sudden surge was caused mainly by  rebranding campaigns for major advertisers in 2007-2008, so just 20% decline isn’t that bad for the sector.

A pint ad of the IAA campaign

“In mid-November, the Jordan chapter of the International Advertising Association (IAA Jordan) announced it was launching a media awareness campaign to promote optimism in the economy and, just as importantly for the sector, the importance of maintaining advertising during the downturn.According to Karim Abu Khadra, the president of IAA Jordan, the campaign will put the spotlight on firms that achieved growth thanks to continued advertising. Rather than reduce spending on advertising, as was so often the case in times of recession, studies showed that increasing promotional outlays could help a company weather hard economic times”

The entire article